In case you didn’t already know, today is 2’s day. It’s not just your regular Tuesday, but a special day most certainly being celebrated by numerologists the world over. It’s Tuesday, 02/22/2022. That’s a lot of 2’s, and therefore apparently worthy of a post in the ol’ family blog!
February has been, as usual for us, a busy month. It goes further this month for us though, primarily because last week Jessica started her new job at Vanderberg Elementary! We’re equally proud and excited for her, and the kids are adjusting nicely to her being gone more. They have definitely started realizing how much Mom normally does for them, but I’m proud of them regarding the adjustment. It’s different not having Jessica there when we walk to and from school, and I miss having her around the house during the weekdays, but so far so good.
Jessica is now in her second week on the job and is really loving it. I think she deserves a lot of credit too because she didn’t have to go out and do this. She could have stayed home to focus on other things, but she wanted to make a positive impact on these kids’ lives. Obviously, that’s going to be a two-way street, and it’s crazy how quickly it all came together, but she’s so happy and it’s been fun watching this all come together for her.
The kids are continuing to stay busy with school and activities. They’re now in a new level of swimming lessons called “Stroke School”. Here they focus on building solid fundamentals for each of the major swimming strokes. They’re each loving it but it looks like Ava will soon be pausing on the swimming lessons because she’s getting started on a softball team. She’s been into baseball lately and we’ve been going to fields to practice a bit. Last week she went to a tryout session and soon we will be finding out which team she’s on.
My world has been heavily consumed by Vegas Showbiz lately, but I love the work I’m doing so it often doesn’t feel like work. One of the big recent changes to the website is the addition of a blog, which is located at: https://vegasshow.biz/blog
We’re seeing right away that site traffic is increasing due to the addition of these articles, so you can expect to see a lot more coming soon. I’ve been learning a lot about blogging as a business lately, and am trying to incorporate those learnings on the Vegas Showbiz blog. It’s a lot different from the personal blogging I’ve been doing here on PellegriniPage for the past decade+, mostly because here I just have a conversation with myself and write whatever comes to mind. Blogging as a business involves a lot more research and scrutiny of the content.
The other area that has been taking off for Vegas Showbiz is the YouTube videos. We’ve been having fun making video reviews of different Las Vegas attractions, and so far the response has been positive. I really enjoy the whole process of making the videos, and recently started taking an online course on cinematography. The videos are time-consuming, but if the response to them continues to be good, and I get better with each video, then there’s a good chance of this continuing.
I think the reality for my business is that the entertainment search aspect, which was what got this whole thing going, probably isn’t going to be the most popular/consumed part of the site. I’m not getting rid of it, and am still quite proud of the work that went into setting it all up, but clearly, if I want to drive traffic to my site I’m going to need to add regular content, in the form of blog articles, about my niche. At this point, Vegas Showbiz is becoming more of a Las Vegas lifestyle brand, and I will soon be starting my “cold outreach program” regarding asking for comped tickets or rooms in exchange for us doing a written and video review.
The goal is to build a lot of traffic on the website (mainly via blog articles) and get a lot of traffic on YouTube. The more traffic you get, the more profitable your brand becomes. I’m currently expanding the affiliate relationships for Vegas Showbiz, so you’re going to start seeing more links and product promotions. I’ll just say right now that it’s perfectly fine if you’re a reader of this blog (or the Vegas Showbiz blog for that matter) and never click on a link. No problem whatsoever. If you do, however, see something you’re interested in purchasing, and you end up clicking our link to get there, we would appreciate it. There you go, that’s my entire pitch 🙂
I’m keeping it relatively short today, and instead of doing recent photos, I wanted to showcase the first two videos by Vegas Showbiz. Both of them feature our family, and honestly, the kids are the stars of the show. I won’t be able to include them in every video but plan to as much as possible. They love doing it and they bring a type of energy and exuberance that I could never come close to replicating. If you want to do us a solid, spread the word about our blog and YouTube channel. We’re hoping to start building momentum and get a following, but that all starts with your nucleus.